Motion Graphics are an amazing way of enhancing the look and effectiveness of your video projects. But people often get confused by the terminology of motion graphics vs animation, so first let me clarify;
Animation is most often the process of using animated characters to tell a story, while motion graphics is basically animated graphic design that uses text as a major component for sharing information.
WHY SHOULD YOU BE USING MOTION GRAPHICS WITHIN YOUR VIDEOS?
We know that video creates an emotional connection with your supporters far quicker than any other content. But using motion graphics within your videos can add real value, helping engage, inform and inspire your audience to take whatever action your organisation needs the most.
Awareness films, animated infographics or explainer videos are all great examples of how combining motion graphics with music and sound design can share a powerful message as stand alone videos. But adding animated graphics to emphasise key facts or illustrate important points within your other film projects can also be really effective.
MOTION GRAPHICS CAN ILLUSTRATE COMPLEX IDEAS VISUALLY
The fact is, some ideas can be confusing or difficult to communicate. Motion graphics are great for creating a visual aid to help make the comprehension of information easier. They can help a viewer visualise aspects of your story that are otherwise difficult to communicate.
MOTION GRAPHICS INCREASE PRODUCTION QUALITY
The use of motion graphics can also enhance the production quality of your video and is more likely to catch and hold your audience’s attention. This can be as simple as animated name tags and logos. By adding a bit of animation to these simple graphic elements you can transform otherwise static dull information into something engaging. This doesn’t have to be anything dramatic though, even a subtle bit of movement can really elevate the overall quality and feel of your videos.
But motion graphics can also be used to highlight and draw attention to important information within your video. These could be pullout quotes, facts or even times and dates for events you want to promote. By illustrating these visually on screen, you can get key information across in an eye-catching way that also adds depth and energy to your story.
In summary, well executed motion graphics can take your video to the next level.
How could the inclusion of motion graphics support and add value to your next film project?
